The Research is in: Tactical Voting Works

“The Conservatives cannot win on a leave only platform”

The Conservatives cannot win an election by relying solely on supporters of Brexit, while Labour could get closer to its goal of majority government if it does more to peel off anti-Brexit voters who are still backing the Tories: these are two of the key conclusions of a new report we published on 24 October 2017.

The report – from independent data scientist Dr Abigail Lebrecht – shows that the Conservatives were successful in appealing for the votes of previous UKIP supporters and other leave voters but that was not enough to deliver victory in the face of a grassroots revolt by tactical voting supporters of remain.

Dr Lebrecht states that the evidence shows “the Conservatives cannot win on a leave only platform” and “we can say with some confidence that the grassroots anti-Brexit tactical vote denied Theresa May her majority.”

Her work shows that the Conservative’s vote rose in proportion to support for leave in each constituency but also fell in proportion to remain voters. Labour’s vote rose in proportion to the remain vote, but there was no clear relationship with leave votes.

In 2017, The Tories went for ‘peak Brexit’ and yet lost their majority – strongly suggesting that they cannot win by travelling further in that direction. Labour said little about Brexit during the campaign but were big beneficiaries of grassroots-organised tactical voting campaigns – including that organised by Best for Britain. B4B’s ‘tactical voting dashboard’ was visited over one million times during the course of the campaign – particularly in marginal constituencies.

Eloise Todd, CEO of Best for Britain, added:  “We did not issue a blanket call for Labour votes, but we did back Labour in many of the key marginals where Dr Lebrecht’s work suggests the outcome was determined by tactical, anti-Brexit, voting – such as Bristol North West and Kensington.

“We also endorsed Liberal Democrat and Plaid Cymru candidates in seats in which they were most likely to win and advised supporters where the Conservative candidate was likely oppose an extreme Brexit.

“The electorate has understood the power of their vote, the remain vote swung the 2017 election and both main parties will need to attract more of that floating vote if they want to get ahead and break the UK’s Brexit stalemate.”

To stay up-to-date on all of Best for Britain’s work don’t forget to follow us on Twitter and like us on Facebook.



Should You Vote Tactically In The General Election?

Unsure about whether you should vote for your first-choice party or vote tactically to keep a different party out? This guide can help.

The UK goes to the polls on Thursday – but even if you know which party you want to vote for, you could still be faced with a tough decision at the ballot box.

What if your favoured party can’t win in your constituency? What if a party you really hate wins your seat because you voted for a party that had no chance? Could you help stop that by voting for a party that isn’t your first choice but has a better chance of beating the party you want to keep out?

So BuzzFeed have built a tool to help you make your decision. Click here to enter your constituency name, or your postcode.

Then choose which party standing in your seat you’d ideally like to vote for; which party would be your second choice; and which party you’re most keen to keep out of your seat. We’ll tell you whether you should think about switching your vote.


By Tom Phillips Jim Waterson Paul Curry

Help Labour Remainers if in danger. Remove Tory Brexiters if possible.

Help Labour Remainers if they’re in danger. Remove Tory Brexiters where that’s possible. But, otherwise, pro-Europeans should vote for the Greens or Liberal Democrats on June 8.

The top goal for those who want to stop a destructive Brexit should be to get as pro-European a House of Commons as possible. That could involve backing a Labour candidate who has a chance of unseating a Tory. There are also a few cases where it makes sense to back a Conservative, such as Nicky Morgan, who has been trying to restrain Theresa May from doing something crazy.

But there are many safe seats where there’s no chance of removing the sitting Tory MP. In those cases, backing a Labour candidate won’t make any difference. It is then better to support one of the two parties which are genuinely pro-European – the Greens or the Lib Dems. Jeremy Corbyn’s Brexit policy may be better than Theresa May’s, but it’s spineless and riddled with holes.

Even if the prime minister gets her predicted landslide, there will also be some safe Labour seats. Where the sitting MP, such as Ed Miliband, has been battling to stop a destructive Brexit since the referendum, voters should back them. But otherwise, it’s better to boost the national vote for committed pro-European parties.

In these cases it’s better to vote Green or Lib Dem. The more votes they get, the more authority they will have to oppose May’s Brexit plans after the election.

But which party should pro-Europeans back: Greens or Lib Dems? That depends. Both are promising a referendum at the end of the Brexit negotiations to check that the people still want to quit the EU. There’s not much to choose between the two on policy.

When one of the parties has even an outside chance of winning, voters should obviously back that party. But these will, by definition, be neither safe Tory nor safe Labour seats.

The Greens also aren’t standing everywhere. In 31 cases, they have stood down to make it easier for progressive parties to defend themselves or attack the Tories. Labour and the Lib Dems sadly have been so tribal that they haven’t been willing to engage in pro-European pacts or so-called progressive alliances.

Be that as it may, in any safe Tory or Labour seats where the Greens are not standing and the sitting MP hasn’t done anything to fight a destructive Brexit since the referendum, the choice again is easy: back the Lib Dems.

In all other cases, there isn’t any good reason from a Brexit point of view to support one party over the other. Pro-Europeans in those seats should vote for whichever of the Lib Dems and Greens takes their fancy on other grounds.

Posted on INFACTS


Gina Miller on the importance of voting


Gina Miller: “How we voted almost a year ago is in a sense irrelevant as it is in the past.”

“There is no mandate for an extreme Brexit.”

“There needs to be parliamentary scrutiny.”

“Mrs May is putting political expediency before democracy.”

“Don’t turn your backs on democracy this June.”

Gina Miller speaking at the Convention.


8 June. Your vote can stop the Tories.

Theresa May called this general election in a cynical attempt to crush the opposition to her hard Brexit. But together we can foil her plan – with tactical voting for progressive candidates who are best placed to win their seat.

Enter your postcode to look up your constituency or see the constituency A-Z.

Source: or follow:


Reasons to vote tactical….

Don’t let the Government turn back the clocks to Downton Abbey days. Here are some excellent reminders as to what this election is about. And if you haven’t done so yet – now is the time to register to vote – and why you need to #VoteTactical

To download the full set of 9 graphics, click here.


These graphics have been made by Dean Vipond

For more background on why I made them, go to my Medium page

Feel free to share these on social media – no credit to me is required. Try and start honest conversations with people. Social media is terrible for changing people’s minds, but we have to try something.

I passionately believe that Theresa May’s Conservative government is dangerous. For the future of the people who live in Britain. Please vote against them.




Loving Harry’s style

Well played for campaigning against . It’s people like him that can really help to galvanise the youth vote at

Never have I “loved” Harry Styles more. 

Talking about Brexit Harry said:


Want to vote tactical but don’t know who to vote for?

Most constituencies can only be realistically contested by two parties.

tactical2017 shows which way you should vote on 8th June to prevent the Tories from getting into power again.